June 4-6 - Oulu, Finland
Persuasive 2008 - The third international conference on persuasive technology
Persuasive Technology 2008 gathered people interested in how software and related technologies influence people's attitudes and behaviours. The conference also featured the best new insights into how web sites, video games, and mobile phones and other applications can be designed to motivate and persuade people.
Until recently, most software applications have been developed without much thought to how they influence their users. This perspective is changing. Today persuasion matters more than ever. Now experts in industry and academics are embracing a purposeful approach to persuasive design. In an industry context, designing for persuasion is becoming essential for success. In academic settings, the study of persuasive technology illuminates the principles that influence and motivate people in different realms of life. This Persuasive 2008 conference aims to place such work on a firm scientific footing with an emphasis on social and psychological issues and ethical awareness.
Persuasive technology is rapidly growing into a major discipline, often referred to as captology, standing for computers as persuasive technologies. The previous conferences held in Eindhoven and Stanford were infused with energetic spirit and a large attendance, with representatives from both academia and industry.
This year's conference highlighted new knowledge in the understanding and designing of persuasive technology. The event brought together researchers, practitioners, and industry professionals interested in this important new field.